Learn to Achieve

Any product’s future can be prophesied by measuring the merits of its marketing strategies. The same applies to APPLE and SAMSUNG – the two leading and immensely popular brands of the contemporary age. Some of the core components that construct the marketing methodology of both APPLE and SAMSUNG are:

The Mechanism of Pricing, The Idea of Innovation, Content Selection, and The Audience on Target. Pricing is the most effective tool to assert marketing power. A visible difference in the marketing methodologies of APPLE and SAMSUNG can be translated in their attitudes towards the pricing mechanisms of their products. APPLE has irrefutably become a ‘style’, and in order to preserve its worth, APPLE follows the constant policy of keeping and introducing high-priced products. However, in contrast to this, SAMSUNG often resorts to the stratagems of ‘skimming pricing’ and ‘competitive pricing’. Thereby, the constant price mechanism of APPLE earns the product its classiness, whereas SAMSUNG’s varying pricing policies lend the product the attribute of accessibility.

The grave competition in today’s market says: invent or die. Since its inception in 1976, APPLE has not betrayed its commitment to innovation. Each succeeding edition of APPLE’s products is highly stylized, original, and promises ease of experience to its users, thus corroborates that ‘innovation’ is the precise synonym of APPLE. SAMSUNG too has inaugurated many ingenious artifacts, such as its Galaxy Smartphone Series that brought SAMSUNG golden wings. Proper selection of content for the advertising purposes, be it through TV Advertisements, Radio, Billboards, Websites, Micro-Sites, Sponsorships, Magazine Ads, YouTube Videos, or other Social media resources, is one of the vital choices that determine the fate as well as the audience of the targeted product. APPLE’s promotional campaigns generally circle around the content that highlights the real features of the product, such as its ‘Your Verse’ theme, because APPLE has 100% trust in the quality of its product. This flawlessness and durability of experience that APPLE promises mostly target mature and professional masses as its audience. On the contrary, SAMSUNG focuses more on borrowing various glittering celebrities to execute its promotional tasks. Moreover, since most of the celebs that SAMSUNG hires for promotions are youth icons, therefore the targeted audience of SAMSUNG is the mostly young clan.

Thus, all these four fundamental ingredients of marketing: The Mechanism of Pricing, The Idea of Innovation, Content Selection, and The Audience on Target does not only speak of the present status of a product but also predicts its future value.